Due to a distributor shipping error, some product will not be available with the New Releases on November 26th. We expect the delayed items to be available with next week's New Releases on Tuesday, December 3rd.

Auction in progress, bid now! Weekly Auction ends Monday December 2!

Comic books in 'Promotional'

  • Vol. 15 #1
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 15 #1


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    • Spine split 40%. Cover Detached. Staple rust: Extensive.
    • Spine split 40%. Water damage: Slight. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 15 #2
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 15 #2


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    • Spine split 20%. Water damage: Slight. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 15 #4
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 15 #4


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    • Spine split 60%. Cover Detached. Water damage: Moderate. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 16 #4
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 16 #4


    (see more images)
    • Spine split 15%. Water damage: Extensive. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 17 #4
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 17 #4


    (see more images)
    • Spine split 5%. Water damage: Slight. Staple rust: Moderate.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 17 #11
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 17 #11


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    • Spine split 10%. Water damage: Moderate. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 17 #12
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 17 #12


    (see more images)
    • Water damage: Moderate. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 18 #6
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 18 #6


    (see more images)
    • Spine split 20%. Water damage: Moderate. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Vol. 18 #9
    N.B.C. (1926 National Biscuit Co.) Magazine Vol. 18 #9


    (see more images)
    • Spine split 5%. Water damage: Moderate. Staple rust: Extensive.

    Promotional trade magazine produced by the National Biscuit Company (Nabisco) for retailers selling their products. 6.5" x 9.5", 32 pages, B&W

  • Issue #1
    Namorita (1993 Marvel) Promotional Giveaway 1
    • Paper: White
    • Label #4142859011
    • Consignment. 3% buyer's premium charged at checkout.

    Produced in cooperation with the Arise Foundation. "Play By the Rules" Written by Barry Dutter, art by Darren Auck and Bill Anderson.

  • Issue #NN
    Nestle's Postage Stamp Catalog and Exciting True Comic Book (C. 1958) NN

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Mail Order Premium. Mini Postage Stamp Catalog "with comic book printed inside". Contains offers for themed stamp sets, plus a six page comic book titled "The True Story Behind the Stamp". Mini catalog was originally distributed inside a Nestle Stamp Club mail order kit with other items (not included here). 3 1/4-in. x 5 1/2-in., 24 pages, FC.

  • Issue #0
    New Avengers History of the Exchange Activity Book (2010 AAFES) 0

    AMERICA SUPPORTS YOU SPECIAL - "Hero Exchange!" Written by Chris Eliopoulos and Joe Caramagna. Cover by Tom Grummett. Art by Scott Koblish, Clayton Henry and Ramon Perez. Marvel Salutes the Real Heroes, the Men and Women of the U.S. Military. Captain America, Iron Man, and Thor learn the history behind The Exchange (PX), the military's commissary. Includes games, puzzles, and pictures for kids to color. Standard Marvel comic format, B&W, 16 pages, no cover price.

  • Issue #1
    New Avengers Illuminati (2006) mini comic giveaway 1

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Promotional giveaway comic, ashcan size 4-in x 6-in, comic packaged with an unknown Marvel dvd. Secret Invasion tie-in - Written by BRIAN MICHAEL BENDIS & BRIAN REED. Pencils & Cover by JIM CHEUNG. The Illuminati is a secret organization comprised of several of the world's most powerful heroes: Sorcerer Supreme Doctor Strange, Black Bolt, King of the Inhumans, Charles Xavier, founder of the X-Men and mutant rights activist, Reed Richards, founding member of the Fantastic Four, Namor the Sub-Mariner, King of Atlantis and Iron Man (Anthony Stark), founding member of the Avengers. These six men have worked together to mold and shape the status of the superhuman world and the world around it. How and what they have done together has remained a mystery... UNTIL NOW... Writers Brian Michael Bendis ( Avengers, Ultimate Spider-Man) and Brian Reed ( Ms. Marvel) have joined together with Jim Cheung (Young Avengers) to reveal this untold story of the Marvel Universe and the Illuminati's actions affect today!

  • Issue #44
    New Teen Titans (1980) Mini Comic Reprint 44
    • Consignment. 3% buyer's premium charged at checkout. Graded by MCS, not consignor.
    • Consignment. 3% buyer's premium charged at checkout. Graded by MCS, not consignor.

    Reprints the first appearance of Nightwing, New Teen Titans (Tales of the) #44. This mini comic originally came packaged with DC Direct 1st Appearances Series 3 Nightwing action figure. Measures 2.75-in. x 4-in.; Full color; 32 pages.

  • Issue #1955
    Newberrys Santa Claus Coloring Book (1955 Whitman Publishing) 1955

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Newberrys drug store gave away this coloring book to promote their toys, which are pictured on the back cover and the inside front and inside back cover. Charming painted cover. 7 1/4-in. x 10 1/4-in., 16 pages, black and white.

  • Issue #1960
    Newberrys Santa Claus Coloring Book (1955 Whitman Publishing) 1960








    (see more images)

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Newberrys drug store gave away this coloring book to promote their toys, which are pictured on the back cover and the inside front and inside back cover. Charming painted cover. 7 1/4-in. x 10 1/4-in., 16 pages, black and white.

  • Issue #1
    Night of the Scarecrow (1994 Republic Pictures) Special Limited Edition 1

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Spacial Limited Edition promo sneek peak at the upcoming Republic Pictures film "Night of the Scarecrow". 16 pages, full color.

  • Issue #1
    Ninja High School Talks About S.T.D.s (1992) 1

    Story, art and cover by Ben Dunn, with additional dialogue by Dr. Joeming Dunn. A free comic providing factual information on sexually transmitted diseases, including AIDS, to the readers of Dunns Ninja High School comic, offered as a public service by Dunn and Antarctic Press. Jeremy's friend Rich has a sexually transmitted disease. Worried and ignorant, Jeremy seeks medical advice, so Dr. Hanson takes the opportunity to explain STDs to Jeremy. Includes a message from the author. This was also the first NHS comic in several years from Antarctic, after a short stint at Eternity Press. 20 pages, Full Color.

  • Issue #0
    Nintendo Comics System Sneak Preview (1990) 0
    • Paper: White
    • Label #4037878018
    • Consignment. 3% buyer's premium charged at checkout.

    Sneak Preview Promotional Comic. Pre-release advertisement for the Nintendo Comics Line in comic book form distributed with an issue of the Comic Buyers Guide. The inside front cover is a letter from Valiant Comics urging retailers not to miss out on an unprecedented opportunity to make their stores headquarters for the Nintendo Comics System. The rest of the contents include full page previews of the covers to Nintendo Comics System #1 (the one advertised here is different that the one actually released) and Super Mario Bros. #1, a 2 page comic starring characters from Super Mario Bros. 3 titled "The Fish That Should've Gotten Away", and a couple of one-page comic previews of Captain N: the Game Master and Link: The Legend of Zelda. 7" x 10 1/4", FC, 8 pages, all slick paper.

    The listings below are from eBay, and MyComicShop is not responsible for these items in any way. Some listings shown here may no longer be available if they sold or were ended by the seller after we last retrieved the listing details.

    $249 Nintendo Comics System #nn - Valiant 1990 CGC 4.5 Nintendo Comics System Sneak P
    $1,449 PRIMO: NINTENDO Comics System Sneak Preview HTF Valiant comics 1990 NM+ 9.6 CGC

    Clicking on the links to the eBay listings shown above and then making a purchase may result in MyComicShop earning a commission from the eBay Partner Network.

  • Issue #0
    Ojos por el Mundo (Spanish 1995 American Optometric Association) 0

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    One-Shot, published in English and Spanish editions. This is the Spanish language edition. Promotional comic published by the American Optometric Association. Promotes eye care and regular exams. Written by Scott Deschaine and Mike Benton. Illustrated by Mike Roy. 6.5" x 10.25". 16 pages. Color. NOTE: All text in Spanish.

  • Issue #0
    Ojos por el Mundo Eyes for the World (1995 American Optometric Association) English Language Edition 0

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    One-Shot, published in English and Spanish editions. This is the English language edition. Promotional comic published by the American Optometric Association. Promotes eye care and regular exams. Written by Scott Deschaine and Mike Benton. Illustrated by Mike Roy. 6.5" x 10.25". 16 pages. Color.

  • Issue #7
    Omar Super-Book of Comics (1944) 7

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Omar Super-Book of Comics (1944). This issue features Smilin' Jack plus the Adventures of Omar. This ia a promotional comic book issued by the Omar Bread Co. 16 pages, full color, standard comic book dimensions, all newsprint, no cover price.

  • Issue #16
    Omar Super-Book of Comics (1944) 16

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Omar Super-Book of Comics (1945). This issue features Terry and the Pirates plus the Adventures of Omar. This is a promotional comic book issued by the Omar Bread Co. 16 pages, full color, standard comic book dimensions, all newsprint, no cover price.

  • Issue #0
    On the Air (1947) 0

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    NBC Network giveaway comic. No number, paper cover, 1947.

  • Issue #0
    On the Edge (1996 Meredith Publishing) 0

    No issue number, given away with Entertainment Weekly issue in 1996. Ralph Lauren promotional booklet with two pages of Sergio Aragones' Mad Looks at Snowboarding. 6 1/4-in. x 8 1/2-in., 20 pages, full color.

  • Issue #2018
    Oni Press Adult Backlist Catalog (2018 Oni Press) 2018

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Oni Press Adult publications in print in 2018. 6 1/2-in. x 10 1/4-in., 28 pages, full color.

  • SPRING 2019
    Oni Press Catalog (Oni Press) SPRING 2019

    Spring 2019 Oni Press Catalog of publications split into Adult, Young Adult and Middle Grade. 6 1/2-in. x 10 1/4-in., 20 pages, full color.

  • Issue #0
    Opening Chorus (1895 Sapolio Soap Promo) 0

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Small, 14 page booklet premium that was packaged with Sapolio Soap Bars. Book contains poems, funnies, and limericks all themed around Sapolio Soap Cleaner. Newsprint, 3.5" x 5", 14 pages, B&W.

  • Issue #0
    Origin II Cover Promotion (2013 Marvel) 0

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Acetate cover sent to Marvel retailers to promote the upcoming Origin II Wolverine comic. Art by Adam Kubert. Clear acetate is logo and Wolverine's hand, second page is wolves in the background. Side-stapled, 2 pages, full color.

    The listing below is from eBay, and MyComicShop is not responsible for this item in any way. Some listings shown here may no longer be available if they sold or were ended by the seller after we last retrieved the listing details.

    $29 Origin II 1 CGC 9.4 Marvel Comics 2014 Wolverine

    Clicking on the links to the eBay listings shown above and then making a purchase may result in MyComicShop earning a commission from the eBay Partner Network.

  • Issue #1957
    Otto Nobetter and the Railroad Gang (1957) 1957
    • Consignment. 3% buyer's premium charged at checkout. Graded by MCS, not consignor.

    Railroad safety booklet produced by Baltimore and Ohio Railroad. The story is written by Joan Keene. The art is not credited (Ted Eshbaugh?). The last two pages are sheet music. The Otto Nobetter booklet (in conjunction with a short animated film by Ted Eshbaugh and a song by Ruby and Ruth Simmons) were used at local schools to promote awareness of railroad dangers. The booklet itself would have been handed out as a souvenir for students to keep. 5 1/4-in. x 8-in., 16 pages, text with color illustrations.

  • Issue #1
    Our Friend "Ken" (c. 1965) 1

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Promotional political comic, circa 1965. Written by Martin A. Bursten. Art by Joe Simon. Contains a brief biography of Kenneth B. Keating, who was a U. S. Senator from 1959 until 1965, when he lost his seat to Robert F. Kennedy. The back cover features an advertisement by "The Friends of Senator Keating" asking for re-election support for Keating. 7 1/8-in. x 10 1/8-in., 8pg, all newsprint, FC.

  • Issue #1591
    Our Friend The Atom (1959) Promo 1591

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    1959 Science Promo, Artwork by Disney Studios, 6-in. x 8-in. Softcover 48 Pages Text with Full Color Illustrations.

  • Issue #1
    Outboard Handling (1960) Promo 1

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Outboard Handling Guide Promo by Outboard Boating Club of America 8-in. x 5-in. 32 Pages Full Color with Text

  • Issue #FULLSET

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    A complete set of all six Oxydol/Dreft mail order mini-comics, including the original mailing envelope with Al Capp's Shmoo on the front. Each individual mini-comic can be found under its own title. The six titles included in this series are: 1) Li'l Abner in "The Mystery O' the Cave!"; 2) Daisy Mae in "Ham Sangwidges!"; 3) John Wayne in "Cowboy Trouble Shooter!"; 4) Shmoo in "Washable Jones' Travels!"; Archie in "Mask Me No Questions!"; and 6) Might Mouse in "Mighty Mouse. The complete set was originally available via mail order and could be had for one Oxydol or Dreft box top or two wrappers from Ivory Soap plus 15c (offer expired August 31, 1950).

  • Issue #0
    Parade of Stars Brochure (1969 Otasco) 0

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    No issue number - 1969. Catalog of Otasco (Oklahoma Tire and Supply Company) offerings good until March 15, 1969. Televisions, tires, tools, cookware and more. This catalog was intended for the Monroe, Louisiana area. 8 1/2-in. x 10-in., 26 pages, B&W.

  • Vol. 33 #12
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 33 #12

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 34 #1
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 34 #1

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 38 #7
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 38 #7

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 39 #5
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 39 #5

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 41 #7
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 41 #7

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 41 #8
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 41 #8

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 41 #9
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 41 #9

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 41 #10
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 41 #10

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 41 #11
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 41 #11

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 41 #12
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 41 #12

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 42 #1
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 42 #1

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 42 #2
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 42 #2

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 42 #3
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 42 #3

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 42 #4
    Parts Pups (1931-1996 NAPA Auto Parts) Vol. 42 #4

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.

  • Vol. 42 #5

    This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.

    Monthly magazine published by NAPA automotive parts. Includes single panel gag strips, glamour pin-ups and jokes. 8 1/4-in. x 11-in., 8 total pages, B&W. NOTE: These items were published to be given away at different NAPA distributor locations and therefore the header varies. This does not affect value.