LIFE How Comic Books Boost Political Candidates (1950) Insert comic books
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Published Sep 1950 by Life Publishing Co..
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Life: How Comic Books Boost Political Candidates (1950) was a promotional pamphlet published by Life Magazine. This is an early example of the important role comic books played in both primary and general elections. Comic books were used by presidents, senators, congressmen, governors and mayors with satisfying and sometimes spectacular results. Two opposing sides weigh in on this campaign method. One side refers to comic books as the lowest art form full of character assassination and used to rewrite history. The other states that it is an economical medium with appealing authentic pictures and light dialogue that dramatize in a positive way the events of a candidate's career, thus illustrating qualities that show his fitness for the position sought. 4 pages, white paper stock, B&W, folds out to 10.5-in. x 13.5-in. Cover price $0.20.
