Levi's Story, The (1975) comic books
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Issue #1975
Levi's Story, The (1975) #1975Tags: PromotionalPublished 1975 by Levi Strauss.This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.
The Levi's Story (circa 1975) is a promotional giveaway comic distributed by Levi's Jeans which tells the history of Levi Jeans. Levi Strauss, while selling dry goods to miners, observed that they constantly split their pants. Levi then created a pair of pants from tent canvas and the rest is history. Today, the original Levi pocket emblem is the oldest know American clothing trademark. The famous tag on the back with the two horses trying to pull apart a pair of jeans is based on a true story. Jeans became popular in the 1930s when people from the East ventured out West to "dude-ranches" and wore jeans took like cowboys. Original pairs of Levis are on display at the Smithsonian Institute in Washington, DC. .
