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  • Item #45534477
    Actual item pictured; not a generic image.
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    7-Up Sam Vol. 10 (1965) #7 VF+ 8.5
    Published Jul 1965 by 7-Up.
    Add to cart VF+ 8.5 Add to cart
    $15.00

    7-up Sam Vol 10 (1965) "The Big C in Peak Season Selling" is a promotional comic book published by the 7-Up Co. People drink more 7-Up in the warm weather months than at any other time. Push case sales, carton sales, and cold drink sales that is what the "Big C" is all about. 12pages, full color, 5.5-in. x 8.5-in., newsprint with no cover price. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.