Roscoe Vol. 4 (1957) 3
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Published May 1957 by Falstaff Brewing Corp..
Roscoe Vol. 4 No.3 "Tavern Presciption Selling" "(May 1957) is an in-house promotional comic book produced for the Falstaff Brewing Corp. by Vic Herman Studios. It was used to help company salesmen market Falstaff products. Ther are four main things to study in each tavern. Two pages of tips on how to plan your work day in partial comic book format, plus a two-page comic strip called "What Makes Taverns Tick." 8 pages, full color, white paper stock. 7-in.x10-in..