Counter Leg-Wise (Gotham Gold Stockings) comic books 1938-1955

Counter Leg-wise (circa 1940) is a promotional giveaway distributed by Gotham Gold Stockings. Produced and published by the Vic Herman Studios, a comic book publisher active in the 1940's. 8 pages, light blue and black on white paper stock. The comic begins with a montage splash panel of a woman cleaning, dressing kids, cooking and playing golf, then continues with a comic book-styled presentation of the merits of Gotham Gold Stripe Stockings. Cut to a salesgirl at the stocking counter wondering how best to sell stocking when "everybody wears them" already. The other girl lifts up her skirt to show her legs and the new salesgirl shows her garters, demonstrating that Gotham Gold Stripe Stockings fit every size woman because of "coordinated proportions." The word denier, an indication of yarn size, is used in describing the stockings gauge, which relates to the number of threads used in 1.5-in. of fabric, and twist, which adds to stocking stretch, snag resistance and appearance. The five hidden features of Gotham Gold Stripe Stockings are described: krimp twist, camouflage heel, hidden sole, secret toe, and shadow seam. The reader is also told that the "gold strip" starts at the garterwelt (the use of garters was still common in the 1940's). Armed with the many advantages of Gotham Gold Stripe Stockings, the salesgirl sells her first customer several pairs of stockings.