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Santa Claus Six-Pack Advertising Sign (1950s Coca Cola) comic books 1952

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    Santa Claus Six-Pack Advertising Sign (1950s Coca Cola) 0
    Santa Claus Six-Pack Advertising Sign (1950s Coca Cola) #0
    Published 1952 (est.) by Coca Cola.

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    Coca-Cola had sold in the bottle for a nickel for 70 years but bottlers in the late 1940s had to start charging ten to twenty cents more per case and this eventually forced the company to raise the price. By 1951 the Coca Cola company stopped placing five cents on new advertising. We assume this small display to be from the early 1950s for Christmas sales. Haddon Sundblom's famous depiction of Santa Claus is used to sell a six-pack at roughly six cents a bottle. Printed in full color on cardstock, the price for a six-pack is perforated for easy removal. Measuring approximately 4 1/2-in. x 6 1/2-in.