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Hopalong Cassidy Publicity and Exploitation Manual SC (c.1945) comic books 1944-1946

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    Hopalong Cassidy Publicity and Exploitation Manual SC (c.1945) 1
    Hopalong Cassidy Publicity and Exploitation Manual SC (c.1945) #1
    Published 1945 by National Screen Services.

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    Catalog and informative guide produced by Harry Sherman that was distributed to movie theaters. It contained order numbers for advance movie paraphernalia: display promo posters, throwaway novelty items, children's special agent cards, and the like. Along with general pointers and ideas on how to create buzz for the film in order to attain the highest profits out of every "Hopalong Cassidy" picture show. Examples (hold a lariat throwing event, hire an attractive female to ride a horse and hold a sign, etc.). The interior contains over a dozen photos of William Boyd and supporting actors, plus a full page photo collage. Softcover 10-in. x 14-in. 16 pages B&W.