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Fandom Marketplace (1973 SFCA) 2

  • Issue #2
    Fandom Marketplace (1973 SFCA) 2

    Fandom Marketplace #2, spring 1973. Published by the SFCA (G.B. Love), free, circulation between 4,000 and 4,500." Cover is by Mike Machlan. Thirty-two pages, 8 1/2 x 11, side-stapled, thin stock, folded in half and stapled for mailing. There were a wide variety of "adzines" popping up during this time frame to "battle" Alan Light's suddenly meteorically popular "The Buyer's Guide for Comic Fandom," which had been introduced just two years earlier, and which was quickly supplanting the old adzines like G.B. Love's "RBCC." For some reason, G.B. Love opted to publish FM -- a totally new adzine that put him in direct competition with himself -- an effort that was doomed to failure. When TBG went bi-weekly in mid-August 1972, it had a frequency and reach edge no other adzine could compete with. And when it went weekly two years later, the adzine battle was, for all intents and purposes, over. The venerable adzine granddaddy RBCC held on for another seven years by trying to reinvent itself -- switching from primarily an adzine to a genzine -- but it finally died in 1981. Summary of this issue by Russ Maheras.