7-Up Sam Vol. 10 (1965) 8
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7-up Sam Vol 10 (1965) "Picnic Partners" is a promotional comic book published by the 7-Up Co. Learn how to stretch your sales during the peak season sales. First look into snack stands, keep your picnic partners displays up, and finally use the 7-up "float" tie in. 12pages, full color, 5.5-in. x 8.5-in., newsprint with no cover price. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.