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  • Item #45535837
    Actual item pictured; not a generic image.
    Zoom Front Cover
    Published Aug 1960 by 7-Up.

    7-Up Sam Vol. 05 (1960) "7-Up Taste Talks" is an in-house promotional comic published by 7-Up. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up. Learn how a simple taste test can convine any retailer to carry 7-Up. This issue also features the proper way to lead a sampling into a sale. 8 pages, fullcolor, 7-in x 10-in.

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