Due to a distributor shipping error, some product will not be available with the New Releases on November 26th. We expect the delayed items to be available with next week's New Releases on Tuesday, December 3rd.

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  • Item #45534477
    Actual item pictured; not a generic image.
    Zoom Front Cover
    Published Jul 1965 by 7-Up.

    7-up Sam Vol 10 (1965) "The Big C in Peak Season Selling" is a promotional comic book published by the 7-Up Co. People drink more 7-Up in the warm weather months than at any other time. Push case sales, carton sales, and cold drink sales that is what the "Big C" is all about. 12pages, full color, 5.5-in. x 8.5-in., newsprint with no cover price. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.

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