Idea That Lead to Millions in Sales (1952) comic books 1938-1955

Idea That Lead to Millions in Sales (1952), "The new selling tool as old as recorded history." This is a promotional comic book that was distributed to the publisher's potential customers. The target audience was any business, public interest group, or charity that might want to promote their product or cause via the comic book medium. In addition to producing traditional newsstand comic books, most comic publishers earned additional income by producing promotional comic books. Promotional comic books come in all sizes and page counts, with full color, 16 pages, all newsprint being the most common format.