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7-Up Sam Vol. 09 4

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  • Issue #4
    7-Up Sam Vol. 09 4
    7-Up Sam Vol. 09 #4
    Published Apr 1964 by 7-Up.

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    Selling, Advertising and Merchandising with 7-Up, Vol. 9 No. 4 "Get Real Sales Action Inside With 7-Up Signs Outside" (April 1964). This comic book was produced for the 7-Up Bottling Co. as a marketing and training tool for employees. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.