If you would like to contact us, you can reach Lone Star Comics at firstname.lastname@example.org
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How fitting that I would purchase such a tremendous high-grade copy of this comic book - cover art & story featuring both my favorite Marvel superhero (Peter Parker/Spider Man) and favorite Marvel "pin-up" (the magnificent Mary Jane Watson)- from *Lone Star Comics*. As a teenager and eventually a summa-cum-laude graduate of Arlington High School in the 1980s, I was a regular customer at your flagship store on weekends every month - and sometimes every week - as I bought current-issue favorites and select back issues while occasionally casting a curious eye at the (pre-CGC) high-grade wonders lined up along the back wall behind the counter. Both my family and friends joined me in so many of these exciting visits! With heartfelt gratitude.
— Brent R., Tucson, AZ
I LOVE ordering from your company. Mycomicshop has become my go-to for comic book purchases (This is my 8 or 9th time ordering from you). You are exceeding expectations when it comes to online retail. I really appreciate that you take the time to scan each cover, which must be very laborious given the impressive size of your inventory. It makes it more transparent when you're searching for individual issues, variant covers or just want a briefing of what the art style looks like first. The search option makes it so easy to find what you're looking for. I can search by artist or title and there's an advanced option too (which I've never needed to use, but it's very thorough). The delivery parcels: "Nuke proof" is right! The packaging you conduct has a level of preservation that has yet to be rivaled. I've never had any issues with delivery, but admire the fact there is an actual phone number I can call and speak to a real live human being should anything arise. The package has consistently arrived at (or sometimes even before) the date estimated. It is clear you have a dedicated team employed who are enthusiastic about what you sell. I wish you much continued success with your business in the new year. Warmest regards.
— Jono D., Montreal, Canada
As a long time comic book reader/collector I am furious that I did not find this website sooner. This website has made searching and buying comics that I need simple. I have been searching online and in stores for the complete Maximum Carnage series and every source I've found has been ridiculously overpriced and just pile on that money with outrageous shipping prices. I was able to find the entire collection that I wanted in literally under 3 minutes at a totally reasonable price. I could not be happier with the service that mycomicshop has provided me. Thank you.
— James C., Mississauga, Canada
Buddy, I have sold a lot of comics over the last 25 years. Some I sold too soon and some my timing was just right. I have found I am so much ahead by selling my groups of comics to you that I don't even consider selling online or locally anymore. My experience selling on eBay has been a nightmare. The fees that are charged are too high and keep going up. Not to mention the PayPal fees. I could live with all that except that eBay treats the buyers like they walk on water and the sellers like they are criminals. I sold an expensive comic online and the buyer wanted to return it, but when he did, he sent me back a different copy that was in poor condition. eBay still found in his favor and gave him his money back. Long story short is this, when I send a batch of comics to you I know I am going to get a fair price, I will not pay any commission, and I will not be left with bad feedback. The thing I like the most is when I get a personal phone call from you to make sure I am OK with your offer for my comics. Not just some cold email message. You have taken the pain out of selling vintage comic books. For myself and many collectors, the enjoyment is in the hunt for them and to swap them as we often can't afford to keep them all. Thanks again for all you and your people do.
— Rick B., Detroit Lakes, MN
Thank you so much for your prompt payment and notification. I have never experienced such excellent customer service with online transactions such as this. You are very professional. When I first spoke to you it made me feel confident to deal with Lone Star Comics. I look forward to doing more business.
— Jason D., Fresh Meadows, NY
I just wanted to say thank you for purchasing my comics via your online system. I tried my hand at grading and severely underestimated the value of the comics. When your people graded them, you gave them a higher grade so you ended up paying me double what I originally expected. This shows true integrity on your part. I will gladly recommend you to anyone else who asks.
— Mark D., Ellendale, MN
Love comics, love your website! Thanks for always being so great to deal with!
— Jonah S., Farmington, UT
After I declined the offer initially, you guys were nice enough to pull what I sent in, go over the reasons why my books received the grades they did, and reset my transaction so I could go back and approve the offer. Thank you for your help. The customer service I have received from you in the last few weeks since I've been using your site is even better than Amazon. I appreciate you guys!
— Ryan S., Kansas City, MO
We buy and sell a wide variety of items online, including comics. We have been in business since 2002. After a year of selling to Lone Star Comics online, we can unequivocally state that MCS is the best online buyer we have ever sold to...in any industry.
1) Their grading is strict but correct. Their buyers know they are getting a book whose quality matches the grade without question.
2) Integrity Integrity Integrity. We have personally followed comics we sold to MCS: MCS ALWAYS sold our comics at same grade they assigned when they bought them from us.
3) The customer service at MCS sets a standard to which all online companies should aim for:
• Emails are answered within 24 hours without exception.
• They have gone out of their way to honor special requests.
• They are patient and helpful even in the face of problems on our end.
• The graders are amazing...no matter how large the lot or when we send it, the turnaround time is short and consistent.
• ALWAYS professional. NEVER a negative attitude.
• Problems are fixed immediately.
• We have sold MCS Iron Man #1 one week and fifty low end modern comics the next. The treatment and service does not vary.
4) They offer fair and consistent prices. You will never feel gouged or low-balled.
5) Best consignment terms we have ever seen. We have calculated that it is more profitable to consign with and sell to MCS than it would be to sell our comics directly on eBay.
5) They regularly make improvements to the site and their processes.
If you run a consignment shop, or buy online study MCS
Keep up the good work, MCS!
— Richard H., Seattle, WA
I sent over three more boxes of comics on Saturday and they should get there today. While I'm writing, I want to say that your consignment program is the best in the business. I have stopped using anyone else and send all my consignment books to your guys. You are always really pleasant and easy to deal with and the process is very smooth for sellers. As a result, I also do much of my purchasing from Mycomicshop because I trust you guys in every respect.
— Michael D., Peoria, AZ
Buddy, You have made a friend. I knew that Lone Star Comics was a bit different then other comic book shops I had dealt with in my years of collecting and selling books. When I got ill and decided to liquidate my retail stock, I looked around and checked around out there but found no other comic book store that even comes close to Lone Star! You have been a kind and gentle soul! I don't know you personally, but after talking with you several times, I could tell you were a man of high moral values! Thank you. Yes, as you noted, comics do become a part of your being. Whenever I stopped at yard sales up in Fort Wayne, the first thing I asked for was did they have any comics. I am sure I will never quit being a collector and a avid fan of comics. While I was recently hospitalized I read comics to pass the time! Lord willing and I am able to beat this illness I hope to land into the mother lode of old Golden and Silver Age comics in someone's attic! If I do and want to sell them, I know who to call! The burden that has been lifted off me knowing that I was able to get rid of around 20,000 comics in one transaction has lifted a lot of stress from my life! Thank you, friend!
— Guy P., Wabash, IN
Hi Buddy, Here's another batch I'm ready to sell. Thanks, as always. You and your team make MyComicShop a pleasure to deal with. Sustaining this level of customer service day in and day out is no easy feat. But everyone I meet there exhibits the same outstanding customer service. I always get great communication from folks who sound like they love being there. No fakeness and no lip service. Whatever you're feeding these kids is doing the job!
— Mark D., Santa Barbara, CA
Hey guys! This the first time I've sold my comics to you, though I've been ordering from your site for over ten years now. You have the best selection, great prices, and I've always been pleased with my products once they arrive. I've spread the word through the years and now my friends order from you as well. If this transaction goes well, I will definitely be bringing my comics to you in the future. Thanks!
— Ben K., Vacaville, CA
Mycomicshop.com has been an incredible service that I would highly recommend to comic collectors like myself. Your staff and service have been extraordinarily professional! Many thanks!
— Matt H., Martinsville, IN
Hi Buddy, I used to buy comics by mail from you when I was a kid in Nesconset, NY with my friend Frank P. You gave us great service! Thanks for the memories!
— Rob P., Nesconset, NY
Your site is fantastic, an outstanding tool for collectors and fans. Over the years, I collected the comics and graphic novels I loved, heroes I followed, or just stories I enjoyed reading. Some from my childhood collection is here, but sadly my mother sold most of my comics in a yard sale while I was away at camp many years ago. Some of the comics I'm offering for sale are from my wife's childhood collection. A knowledgeable friend helped me grade the books, but I trust your judgment. He was also the one who told me 20 years ago to store them in bags, for which I am very thankful! From all of the comments of former customers, I know you will be very fair. Thank you for the opportunity and your great site.
— Steve G., Carmel, IN
I wanted to thank you for providing such a great website. Even apart from the ease at which we can buy and sell, it's a treasure trove of information on comics. Providing descriptions and photos for each individual comic has made your website one of my most visited sites on the internet. You're helping to make this hobby more fun AND affordable!
— Ryan L., Moses Lake, WA
I was not aware of the retraction option for sell/trade transactions. This is just one more reason why I continue to do business with you - selling, trading, and buying. I have been a loyal Lone Star Comic customer for over 30 years now and even though I no longer live in Texas, I have yet to find another comic store that offers what you all offer. In fact, I am readying another shipment of comics to send to you that should be leaving Colorado in the next 24 hours.
— Charles T., Louisville, CO
Dear Mr. Saunders, As a fan, I've been collecting and reading comics since I was twelve. And now as a school teacher, I use comics to help reluctant readers and as incentives for student performance. Over the years, I have found that it is hard to find reliable, affordable comic outlets with great service. Your website is a blessing and I hope to visit one of your Texas stores someday! In the meantime, I want to share what I have discovered with other collectors who love this medium as much as I do. Once again, thank you for everything you've done and keep up the great work!
— Lou R., Tampa, FL
I've been a long time buyer from MyComicShop, but this is my first time selling. I'm greatly impressed by how easy and straightforward the process has been so far. Thank you so much for your dedication to professionalism and your passion for the comics business! I know MyComicShop will treat me fairly, whether I am buying or selling.
— Emily T., Holstein, IA
Buddy and team, back for another trade. As always, highest marks on all aspects -- grading, prices, packaging, customer service -- you've got it all. On top of all of this, you've really added another level of fun to my hobby. I really enjoy trolling flea markets and yard sales looking for that book I can get for a bargain in order to trade up with Lone Star Comics for something that I want. Again, all the thanks in the world to Buddy and team.
— Robert F., Clayton, NC
Hello again to Buddy and the Lone Star Comics team. This is my 4th comics trade. No kidding around, I've been buying and trading for 25 plus years, but I've never been treated more fairly by anyone. Highest marks and kindest regards as always.
— Robert F., Clayton, NC
I have been a loyal customer for several years now. I must comment on your new website design: FANTASTIC! Your site really showcases the thought that went into it by your designers and product managers. I am responsible for the web site of a national cable TV network. We just went through a site redesign ourselves. Your site illustrates the passion and commitment your company has for the comic business. Mycomicshop.com is not just an e-commerce site, but a site for comic references for collectors and non-collectors alike. This is how an e-commerce site should look. In addition, your site has a dedicated customer service team behind it. Thanks again for the great comics and customer service. I always come back because mycomicshop.com values the customer first. Cheers. P.S. As a technology leader (VP of Emerging Platforms) at my company, I would like to inquire about the technology your company utilized to construct the Lone Star Comics site. And if you are ever in our headquarter city, I extend an offer for a tour of our network.
— Andy D., A cable channel, USA
Wow Buddy, amazing to hear from you personally. Also just wanted to personally say thank you. I have been ordering from mycomicshop.com, which I found through ordering on eBay years ago. You guys have awesome prices and I always keep an eye on your preferred customer discounts as well. Every time I've had a concern or special requests, your staff has been courteous and prompt in replying and resolving any issues. Thanks for being there for my back issue needs.
— Daniel D., El Mirage, AZ
Just wanted you guys to know how much I appreciate your manner of conducting business. I've always been wary of doing business over the web and through the mail, but you have strengthened my faith that some still take pride in their work and operate with integrity. When recently deciding to sell a few of my comics, and having then peddled them around at local shops and on many web sites, your offer beat all the rest. So, taking the advice from your customer feedback, my comics were shipped on a Tuesday, and the "CASH-IN-A-FLASH" Lone Star Comics check was in my hand that coming Monday! Also, your free online system for recording, selling, and buying comics makes the entire trading process fun and easy! Thanks again for (as advertised) your fair offer, honest grading, speedy service, and prompt payment. I look forward to making Lone Star Comics and mycomicshop.com my first choice for a happy comic business experience.
— George L., Winston-Salem, NC
Hi guys, as a recent visitor to your Central Arlington Store (on 3/24/10), I wanted to praise store and staff. I am from Conway, Arkansas, which is just outside of Little Rock. I was so impressed by your staff. The assistant manager was there and he was incredibly nice and helpful. I had my seven year old daughter and three year old son with me. Your assistant manager was extremely nice to them, giving them free comics. They loved the free books and, along with the assorted books, toys, and sticker albums I bought for them, they left on Cloud 9. Your store looks terrific. I have traveled to New York a lot with my job and I think I have been in every hobby shop/game store/comic book store in the city along with pretty much every store in the Dallas area, as well as stores throughout Arkansas, Missouri, Louisiana, and Texas. Last count, I think in the last 15 years, I have now been to over 120 different comic/game/hobby stores and I have never been in one nicer than yours. I ran a Hobbytown USA franchise for several years and have been to dozens of other Hobbytown stores along with the comic book stores I mention above and I have a deep appreciation for a nice store when I see it, and I have never seen one any better than yours, be it a Hobbytown USA franchise, a game store, or a comic book store. Great job guys!!! Stores like your Central Arlington store and the staff in it along with all of the joy the comics bring me and my kids are some of the reasons I have been collecting for nearly 30 years. Keep up the awesome work.
— Rodney P., Conway, AR
Hi Buddy, as a long time customer, I want to thank you for the great service and the wonderful packing when you ship ordered comics. My birthday was Feb. 17 and I bought myself Action #201 with the "Stone Man" story, a story I originally saw as a child on the old Superman TV series. It was the perfect gift and made my birthday. You guys are awesome!
— Herb B., Marina Del Rey, CA
Hi Buddy, thanks again for the terrific service. I've really enjoyed buying, selling, and trading with you and your staff this past year, and will continue to do so. Have a great week.
— Chris M., Munroe Falls, OH
I found Lone Star Comics online and noticed they were selling a Radio Orphan Annie booklet. I had several of these that I wanted to sell so I wrote them an email asking if they might be interested. Not sure if I would get any response, as a lot of companies don't answer emails, I was pleasantly surprised to see my email answered, and very promptly. Lone Star Comics asked if I would send some scans of my items to them so they could review what I had to sell. Mr. Buddy Saunders called me within a day of my sending the photos and we made a deal over the phone. Lone Star Comics has done everything we agreed to and more. They acted quickly and it was a very smooth and pleasant transaction. I have found a company with which I will be happy to do business with in the future, whenever I come across comic books or other items of related interest. Lone Star Comics is working hard to please their customers in a time when customer service is all but lost. I highly recommend Lone Star Comics for purchases as well as sales of comics. I don't believe you will find a finer group of people.
— Tom L., Bartlett, NH
Hi Buddy, just some random thoughts and thank yous I wanted to share. My observations are probably very obvious to many, but for some reason it has just dawned on me what a great service your business has provided for collectors. As you know, in the pre-internet days, it was almost impossible to complete most series, runs, sets or collections--enter the internet! Now a collector has a chance to fill those holes and not depend on one or more local sources or conventions and what they had to offer that particular day (often with attitude). Then you created the fantastic Lone Star Comics business and web site, an honest professional site with a great "want list" feature that improves any collector's chance to fill holes. I have used it repeatedly and with great satisfaction. Your latest buying list and system is a further stroke of genius--the greatest drop-ship option for collectors anywhere! I was talking to my wife about it the other day and feeling great about moving some of my collection your way when it dawned on me that I was not only helping myself, but your business as well, and the end-user collector who I don't even know but who wants these books from you for his/her collection Win-win-win. I'm happy, you are happy, and your customers are happy. Man, this is collecting heaven and a lot of folks, including me, are most appreciative. I know this sounds silly, but there is something wonderfully rewarding and very satisfying about sending you books that someone else needs/wants. Keep up the good work and have a great summer!
— Jordan N., San Carlos, CA
Dear all at Lone Star Comics, I just wanted to let you know that I received my order this morning and I was left completely speechless when I opened it! In my long years of shopping over the internet, I have never, ever seen such careful and loving packing of a book. Your dedication to the best service clearly surpasses any other experience I have had with any other bookstore in the world. Down to your beautifully written letter, signed by the owner ( which could only be topped if the letter was printed with a hand-written font :) ), this experience sincerely took me back twenty years. I was a kid again! Finding you was just like discovering a little heart-warming bookstore hidden away in my town. Thank you so much for your love and your dedication to comics. It's so nice to see that there are people and companies that care about their products and customers. You have certainly won my heart.
— Michael T., Athens, Greece
Hello Buddy, I hope you don't mind me writing to you personally about a shipment we just received, but I feel it is necessary to insure that the message and thanks get to you and your entire team. On behalf of myself and my son, I just wanted to convey our thanks for the top notch service, as always. It is refreshing and impressive to see the meticulous care taken on these books. I have never received such service when dealing with other retailers. Please pass this along to the rest of the gang there. My son and I will make it a point to keep doing business with Mycomicshop, the best retailer in the business. You guys are indeed the best. Keep the comics coming and keep up the great work. It is important to us when something special like the Spider-man books come along and we get fantastic copies. Again so many thanks. We look forward to working with Mycomicshop. We are your friends and devoted customers always.
— Richard B., Spokane, WA
I've been a subscriber with Lone Star Comics for a little over a year now. I've always been completely impressed with your customer service, but your Spider-Man Obama first printing variant offer--offering a copy to your sub customers at the $3.99 cover price-- goes above and beyond. You are really taking care of your loyal customers and I appreciate it. The Obama Spider-Man comic is one of the most talked about comics in the mainstream since the Death of Superman, and it's already selling for very high prices on eBay. It's really refreshing to see a company do something like this to show appreciation for their customers, rather than just focus on making more money. You've certainly insured that you'll have me, and I'm sure a lot of others, as customers for many years to come.
— Jason A., Meadville, PA
Buddy, Thank you for your personal, and as always, courteous response. Even though we have only conducted business electronically and through the postal service, you always make me feel like I’m doing business with a next-door neighbor. I appreciate it. Merry Christmas to you and the entire staff at Lone Star Comics!
— Rod B., Davenport, VA
Hi Buddy, I've been a customer for a couple of years with Lone Star Comics and purchased hundreds (if not thousands) of comics with you over that time through both your subscription service and back issue catalogue. I've been idle over the past month, but it's not because I've jumped ship or stopped collecting comics. Rather, higher education has come calling so I've had to make some cutbacks. Unfortunately, one of the hardest cutbacks I've had to make is my comic collecting. Before Mycomicshop, I struggled with other subscription services that delivered my comic badly damaged. I also had a very hard time finding quality back issues. But Lone Star Comics changed all that. I'd just like to commend you and your entire staff on the excellent job they've done. Your service is among the best I've received with anybody and hopefully you're wonderful site (and stores) will remain active for years to come. So thank you, and hopefully, after life has settled down a little, I'll be able resume my patronage.
— Brandon W., Fort St. John, British Columbia, Canada
I can't tell you how great it is to find these and then pick them up at your Arlington store. I really appreciate the scans and grading! I have been out of comics for several years but you make it easy to get some great stories and issues. I love your sales and deal (unlike pricing elsewhere that I have found to be very inflated). Thank you. I also wanted to say thank you for how carefully packed my comics are, even though just coming to your nearby store where I pick up. It means a lot and makes me keep coming back. Thanks to Buddy, Judy, and everybody, and especially to Beth.
— Joe G., Arlington, TX
I can't believe how GIGANTIC your company's selection is! I've tried everywhere, including e-Bay, to try and find some of the items which mycomicshop.com has in ample supply. Plus, your site is easy to navigate AND has a responsive and helpful customer service staff. You guys really are the best! Thanks for everything.
— Ryan H., Anacortes, WA
Dear Mr. Sanders and the "My Comic Shop" crew, I want to thank you for the fair and generous offer for this latest box of comics that I submitted. Your comic site is my absolute favorite. It is a wealth of knowledge. I am especially impressed with the information you provide about individual issues and the attention to detail that you pay to providing the titles of multiple issue cross-over story arcs. I am extremely confident in your grading and assessment of books that you both buy and sell. I have been in the hobby for over 40 years. I have attended countless conventions and visited dozens of stores, but at no time have I encountered such consistent professionalism, fair treatment, and a general respect for the comics. I look forward to buying and selling to you and from you for decades to come. I enthusiastically recommend you to everyone in the hobby. You have my complete trust and you have earned it. Again, my thanks!
— Jordan N., San Carlos, CA
I love your site, the way I have been treated, and I am in awe of the enormity of the information you offer at the site.
— Jordan N., San Carlos, CA
Lone Star Comics has provided outstanding service and taken all the hassle out of finding and collecting comics. Thanks for your quick response and thanks to everyone at mycomicshop.com!
— Andy P., Ashland, MO
I just received my first shipment from Lone Star Comics. What can I say but that you guys run a brilliant store! Your website is the most user-friendly I have come across. From searching through your vast stock to completing an order, everything is simply laid out and effective to use. Packaging is another strength. My shipment came half way across the world secure and undamaged. You guys could teach Amazon a thing or two. Finally, your customer service is brilliant. For example, two of the items shipped had defects and Beth, who I e-mailed with questions, was quick to respond, courteous and extremely helpful. The situation was rectified quickly and beyond my expectations. I didn?t realize customer service still existed--it is something of a rarity these days. I will definitely shop from your store again.
— Leon G., Adelaide, Australia
Buddy, I wanted to let you know that I purchased and received an order from your store earlier this week. The packing was just as sound as you described. My order consisted of backing boards, bags, and comics. All came through without damage, and all comics were in mint condition. By the way, I received a 'canned' response from the other company when I asked why their prices were so much higher. Having seen your prices and now your comics first hand, you have won yourself a repeat customer. I see no reason to pay a higher price at the other store when your shop sells the same product at a better price. Great job, Buddy and crew! Thanks again for all of your time and for taking time to answer my questions.
— Patrick M., Neola, IA
You sure do have my future business. It's so nice to know I am valued as a customer. I appreciate the fast customer service and personal responses that I always receive from MyComicShop. And congratulations on the new web site. It is certainly a success!
— Ray M., Saint Charles, IL
We have had only great experiences ordering back issues from your excellent website in the past six months, which we will continue to do in the future. I have been greatly impressed with your customer service, packaging, fill rate and not the least your expediency.
— Mikkel F., Copenhagen, Denmark
Dear Mr. Saunders, I am quite amazed by the personal response I received from you. A quick personal response is just one of those things you don't see much in an online business anymore. I know from shopping around that you guys most certainly run the best comic book site out there. By far, mycomicshop.com has the best prices and selection. I recommend your site to all the other avid comic readers I know. Thanks again!
— Zachary D., La Jolla, CA
Buddy, Thanks for your quick response. Thanks again. It has really been great working with your company. It's not often that you come across a company that is so efficient, fair in grading, and that has such wonderful customer service. Keep up the sensational work!
— Sue S., Lakewood, OH
Asher, Thanks so much for your assistance. Your quick handling of my problem reminds me of why I've been buying from Buddy for years. My very first mail order purchase was from him thru RBCC (Rocket Blast and Comic Collector) about 40 years ago when I was about eight years old. Thanks again.
— Carl B., Evergreen Park, IL
Buddy, I just wanted to thank you for contacting me directly. I am inclined to think that the percentage of business owners/businesses that actually respond to their customers is in the minority, so I very much appreciate the fact that not only did you respond, but that you obviously spent time considering my letter and responding to it.
I would like it to be known that your website is outstanding, and is a primary reason I am active in reading and collecting comic books again. It's very convenient for me to look up any comic I can think of, get a picture and some background on it, and know that I have a price up front, and that it is a fair one.
While I appreciate traditional comic book stores, I no longer frequent them as I get better pricing, service, and availability through you.
I certainly understand the situation regarding the increase in gas prices, and how they have an affect on everything - I travel throughout New Jersey for work, and my reimbursements through work don't even cover the gasoline anymore.
Thank you for respecting my opinion on the shipping changes, and thank you for really caring about your customers.
— Garry D., Colonia, NJ
Thanks, Buddy. You run the absolutely best (hands down) comic business in the nation. You can count on this loyal customer being with you for years and years!
— Joel P., Milford, OH
I have been a comic book collector for the better part of 17 years and have been a customer of Lone Star Comics since at least 1994; that's the earliest dated receipt that I've found. The reason I'm writing is because I just finished a semester at University of Texas at Arlington and as I now have time to kick back and relax for a couple weeks before the summer sessions start, I thought I would take some time to share with you some things I've noticed in regards to your company in comparison with some other comic specialty stores that I've had the opportunity to visit.
Beginning a couple of years ago, about the time I started college, I began to casually research the different aspects of your company and your competitor (whose name escapes me at the moment). I'm an accounting major at UTA and have always naturally been fascinated with studying the inner workings of companies in certain avenues of business. Of course, since I'm an avid comic collector, I particularly enjoy researching the inventory pricing strategies of your company (I know it sounds unbelievably exciting, but it's interesting to me anyway). At any rate, I'll come right to the point.
As a consumer with limited discretionary income, I'd like to point out that one of the greatest aspects of your company is your ability to cater to your customers by offering a wide variety of books at reasonable prices. This point is one of the most important that many comic book retailers overlook. There's little reasoning behind having a great assortment of golden, silver, bronze, and modern age books if they are priced out of the range of their intended audience. My biggest pet peeve is receiving emails about how some retailer just closed a huge deal, purchasing hundreds or thousands of great comics at ?bargain basement? prices, but who doesn?t pass those savings along to the end consumer. So I began wondering how LSC can offer books at prices that are at times as low as 1/3 the cost of other retailers that are the same size or larger. In fact, as far as silver and bronze books are concerned, I don?t believe I?ve seen better prices, particularly on your lower grade silver age and bronze age books. At this time in my life, these books are particularly important to me because while I may not be able to afford, say, ASM #120 in VF, I can usually scrape enough together for a copy in good, or even fair. Some collector?s may find collecting these lower grade books unattractive, but there are some books that I?d rather have in lower grades than not at all.
Posed with this price difference dilemma, I started researching price fluctuations on specific titles between Lone Star Comics and those guys in Colorado. Much to my surprise, I've found but one (that's right.....one) example where your neighbors to the northwest have offered a book at a lower price than you. However, in all fairness, this particular comic was being offered at 40 or 50% off its regular price, which was just slightly below the regular price shown on your website. Now, I've taken into consideration that I predominantly collect mainstream (Marvel, DC) titles, and therefore have not spent much time in comparing titles of independent books. However, I feel that my research has provided me with sufficient evidence to make a cohesive argument that LSC has provided its customers with great books at great prices all the time because you care about your customers; not just for two weeks during the Christmas season or over Thanksgiving break, or because you feel you need to liquidate some of your slow-moving inventory. It needs to be said that the point of these findings is not to highlight the flaws of other comic retailers, or to present their business in a bad light. I?m sure that they do their best to offer their customers merchandise at a price they feel is fair. The point is to tell you that the savings that you offer the consumer on a daily basis have not gone unnoticed. I realize that there are numerous costs included in preparing a book for sale; cataloging, salaries, transportation, inventory holding costs, profit margin, overhead, and a ton of other considerations that go into determining the price of a back issue. With all this in mind, I greatly appreciate your efforts to offer these books, regardless of their condition, at affordable prices.
Lastly, I would like to take the time to thank all of the employees at your offices, and in your stores (especially Mel from your Hurst store and Jacinda who oversees your subscription service department). They have helped me on a number of occasions, whether it concerned finding a specific new comic or back issue, or accommodating my collecting needs while I was away at school, and therefore couldn't just walk into one of your stores to pick something up. I would also like to thank Buddy who, on one occasion, helped me with a specific problem. All of you, mentioned above or not, have helped make my comic collecting experience a very enjoyable one, and in doing so have created a customer for life. Keep up the good work, and thanks for not forgetting the most important ingredient in making a business successful; the customer.
— Richard R., Fort Worth, Texas
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